Blogger not Blogger?

Google has decided to rebrand Blogger with a more Google-esque name, in order for it to fit more comfortably under the Google social media umbrella. Life could be worse; they've decided to dump some of their experimental services completely. At least blogging has made the cut.
I'm curious to see what the redesign will entail. It would be mighty convenient if Blogger was up in my menu bar next to Calendar and Reader when I log into my gmail...